Just watching people reblog or like the Nike Women’s Spec, I’m noticing a trend. The majority of people reblogging or liking, are young women who’s profile’s are pretty much a personal blog. These women blog about things like: cosmetics, fashion, day-to-day stuff, and things they just happen to like.
Very interesting trend. Maybe blogging will have many, many benefits. Blogging becomes more and more appealing as I go!
I’ve had my eye on this ad for a few weeks, watching who would repost it, if they would repost it and so on.
This ad I thought was very interesting. It went viral on Facebook, with many women 16-26 reposting it or using it as their profile pictures. They were tagging their friends in it and exclaiming that the ad is them to a “T”! The women identified the most with the copy.
As it turns out, according to nikeblog.com, this is actually a spec ad! Read the article here. Which completely surprised me. When I first saw it I didn’t think it was a spec ad. I thought the typeface was wrong for what Nike would usually use, and the photo wasn’t as polished, but I think that’s what hit it big with some women on Facebook. I really think the Facebook trends in response to this spec ad are really insightful. Nike’s social media team should be keeping an eye on this one, if they already aren’t.
Though this spec ad fooled me into thinking it was Nike’s, even though they basically ripped off all the copy from the original campaign (compared at the same link from above here), what I liked the most is how much unmeasured media coverage they’re getting through sharing this spec ad, not the real big butt campaign, Facebook.
It’s so cool watching it spread like wild fire. I love advertising. :)
